Voice over is regularly used in the film, television, and advertising industries to promote new projects, whether that be in the form of movie trailers or promos for upcoming TV shows. For voice actors to excel at providing narration for trailers and promos, they must be effective at matching the tone of the project while simultaneously creating a sense of excitement and anticipation.

You know, those epic, spine-tingling narrations in movie trailers or those cheeky and charming promos for your favorite TV shows. Well, it’s time to take a peek behind the scenes of Promo and Movie Trailer VO and learn what it takes to rock those projects!

Timing is everything in this game. Whether it’s nailing the exact moment for that suspenseful beat drop or giving a more relaxed and general vibe, it’s all about hitting the right note for the project at hand. Flexibility is key, just like a yoga master bending in all directions.

Now, let’s talk about matching the tone. You’ve gotta sync up with the project’s energy. Are we going for heart-pounding action? Bring on that adrenaline! Is it a laugh-out-loud comedy? Get those funny bones tickling! It’s like the ultimate vocal dance party, where you become the DJ of emotions.

In this genre, we’re the narrators of excitement, the heralds of anticipation! Bring out the juicy details, highlight those epic scenes, and leave the audience excited for more.

Now, let’s talk style. Comedy shows want that snappy, upbeat vibe, while drama needs that serious, dramatic delivery that leaves you on the edge of your seat. You’ll need to be a bit of an emotional chameleon, instinctively knowing what to bring to each spot.

So, if you want to be the king or queen of trailers and promos, you’ll have to master your vocal game. Get that vocal tone on point, find that perfect pacing that keeps ’em hooked, and throw in those spicy inflections like a master chef adding the secret ingredient to a recipe.

Collaboration is also super important. You’ve gotta vibe with the producers, directors, and marketing wizards to make sure your voiceover fits the overall creative vision. Teamwork makes the dream work, so be a good partner, partner!

Practically every year, a new network or channel pops up, and a few others disappear. You’re going to need to keep up with the ever-changing rebranding in this volatile area of the voiceover business.

The promo style of acting is extremely specific, and booking means that your reads must be trending in today’s marketplace. Current style promos for all of the major networks (CBS, NBC, ABC, FOX) and the various genres required on specific channels (kids, sports, reality, news, etc) will need to be mastered.

Are you ready? It takes a lot of skill and perseverance, as well as an emphasis on vocal control, projection, breath, and timing, but boy is it fun!